Think of some of the world’s top companies. Coca-Cola. BMW. Nike. Apple. Google. What do they have in common, aside from their enormous successes? It’s something simple: a strong, well-defined, well-considered, well-liked brand.
Now imagine that you had the power to build ‘Brand You’… Using exactly the same strategic tools and thought processes that top brands use to make their mark, you can power your personal brand, and impact on your life, work and success.
In the end, all you have is your reputation. And your personal brand is the embodiment of that reputation. But you can decide what you want to stand for, what you are and are not – and more importantly, how others see you.
ATTEND YVONNE JOHNSTON’S ‘BRAND YOU’ BREAKFAST ON 24 NOVEMBER 2011
Use leading brand-building techniques, questions and brainstorming as part of a fun, interactive and outcomes-based mini-workshop and be able to define:
- What you’re about
- What excites you
- What disturbs you
- How you’re perceived
- Your ‘brand essence’
- How best to market yourself
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. It’s that simple – and that hard. And that inescapable.” – Tom Peters
When and where
Johannesburg
DATE: Thursday 24 November 2011
VENUE: Hyatt Regency Hotel, Rosebank, Johannesburg
TIME:
07h00 – 07h15 Registration
07h15 – 08h00 Breakfast
08h00 – 10h00 Yvonne Johnston
COST: R695 excl vat
Presenter
Yvonne Johnston is a is a renowned marketer and expert in branding transitions. As a leading communication strategist and recognised authority on nation branding, she was nominated in 2005 as a finalist in the BWA’s ‘Business Woman of the Year’.
