Sometimes marketing messages in print, on billboards or via email aren’t compelling enough. Sometimes target audiences need more: more authenticity, more reality, more personality. And what better way to convince your market – whoever they are – of the credibility, value and power of your message than by using real voices?
Digital storytelling takes memories, photographs, ideas or documents and converts them into short movies that capture the essence of a message. It’s not reportage or documentary – it’s about an organisation (or an individual) finding a strong voice.
And this voice can impact on:
- employee development,
- diversity work,
- fundraising,
- organisational development or
- change management.
What if you could allow your customers to hear the authentic voices of other customers just like them, and also of those who make and distribute the goods and services they buy? And what if you had the scriptwriting, narration and video editing skills to complete a 1-2 minute movie based on your own story?
TO BOOK: Call Lizzy Mafalo on (011) 880-9749 or email Lizzy with your contact details.
Attend this workshop and discover:
- The basic principles of constructing a compelling digital narrative
- How to develop your story and create a script
- How to record a voice-over narration
- How to use video editing software to put a rough cut of your story together
Within 2 weeks of the workshop, each delegate will receive a DVD of his/her movie.
“The marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are…the leadership answer to both issues.”
- Tom Peters, Author of Re-Imagine! Business Excellence In A Disruptive Age
Note: No prior experience is needed.
When and where
Johannesburg
DATE: Tuesday 17 – Wednesday 18 April
VENUE: Houghton Boardroom, 17-5th Street, Houghton Estate
TIME: 8:00 am for 8:30 am until 4:30 pm
COST: R5000 excl vat.
BOOK NOW: Call Lizzy Mafalo on (011) 880-9749 or email Lizzy with your contact details.
Facilitator
Pam Sykes after 15 years of writing for a living, Pam became captivated by the transformative power and potential of multimedia digital storytelling. As a digital storytelling facilitator, she empowers others with the technical skills they need to take their stories into their own hands.
