Who are the most powerful people?
Take some tips from two billionaires – deceased Apple founder Steve Jobs and Virgin founder Richard Branson – and master the art of storytelling, the most influential of all the arts.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come,” said Steve Jobs. Richard Branson agrees, saying that, “The story of Virgin – its ups and downs, opportunities and challenges – is what attracts people to our products and services, and also to work with us. We would be nothing without our story.”
Specially for speakers, executives, managers, marketing and sales professionals, trainers and other leaders, mastering the art of telling a good story is challenging, so we’ve distilled some of the most important principles and condensed them into this 4 hour master class. You will leave with the basic skills in storytelling and the knowledge of how to use them to significantly enhance your personal power and influence.
We will cover the following (and more) during our time together:
- What makes a story a story, and how do stories differ from other forms of communication?
- The essential elements of all stories, and how to use them for maximum effect.
- Ensuring a good balance between narrative and description in your storytelling.
- Different storytelling techniques.
- Storytelling tools for engaging your listeners.
- The different kinds of stories, and how to apply them for different purposes in your leadership life.
- Theatricality in storytelling – putting the show back into business.
- One or two of your stories, with constructive feedback from your listeners, facilitators and fellow participants.
Benefits of attending the workshop:
- You will increase your level of attraction as a more charismatic communicator.
- You will be a more entertaining and engaging speaker.
- You will be able to expand your sphere of influence.
- You will be able to communicate complex concepts in a simple, understandable way.
- You personally and / or the brand you represent, will have a distinctive, competitive advantage in a crowded marketplace.
Details of the workshop are:
Date: Tuesday 6 November 2018
Venue: Campbell House, 2 Campbell Street, Waverley
Cost: R3500 ex vat
Time: 8:00 (registration) for 8:30am to 12:30pm
Peter Christie aka Big Chief Talking Bull and Binnie Christie aka Bugz Binnie. With over 28 years of direct experience, Peter Christie ranks amongst the world’s most experienced business storytellers. He was part of the original group of six storytellers who ran the first international storytelling in organisations workshop at Emerson College in England, back in 1997. Peter’s MBA elective course at Wits Business School, Every Leader a Storyteller, run for the first time in 1998, remains the school’s most enduring and popular elective. He has published five books on business storytelling. All of this also makes Peter one of the world’s oldest business storytellers!
In contrast, Binnie Christie brings youthful vitality, pertinent qualifications, and complimentary experience in storytelling as a performance art. A confessed ‘dramaniac,’ she has written, directed, stage managed and performed in a number of professional theatre shows, some of which are award-winning. Binnie is currently the producer at the Well Worn Theatre Company, working with storytelling for environmental awareness, holistic and sustainable development, and social justice. Her play, You Take My Breath Away, which she wrote and directs, is due for a second run at the Jo’burg Theatre during March 2018.