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This has been a big year for women in technology. The appointment of Marissa Meyer as CEO of Yahoo together with COO of Facebook Sheryl Sandberg’s appointment to Facebook’s board of directors, highlights what all the research has been telling us: get women in the board room if you want your company to stay competitive.

What can we learn from these high-flyers and from their talented sisters in Africa?

This conference has been designed specially to unpack how talented women – whether their skills lie in their technical or leadership abilities- can take full advantage of the opportunities available to them and fast-track their own career development.

Join us to forge important new networks and learn from some of the most inspiring trailblazers and leaders around: women who are leading and innovating within the exciting new space that is the digital economy.

Whatever your interest in technology, whether you’re

  • a geek girl or a digital diva
  • a technophobe who nevertheless would love to work in tech
  • a change agent or social entrepreneur
  • a marketer
  • an innovator
  • a male or female leader committed to developing talent

don’t miss this unique opportunity to learn from the most inspiring geek girls and tech savvy leaders around.

BOOK NOW: Call Lizzy Mafalo on (011) 880-9749 or forward this email to Lizzy with your contact details.

Chair: Wired Women Conference

Debby Edelstein, co-founder of QualityLife Company, is the host of the WiredWomen Conference as well as the annual Women’s Leadership Conference #welead and The Inspired Teachers Conference. She is a facilitator, researcher, writer, speaker and talent scout who has championed women’s leadership in SA for the last 15 years. @debbyedelstein


Keynote: Leading in a tech environment
How can creativity, a passion for working with people and asking the right questions lead to success in the technology world even when you’re not a ‘techie’?

Monica Singer. AAs the first CEO of SA’s Central Securities Depository, Strate Ltd, Monica was responsible for the implementation of electronic settlement on the JSE even though she had no direct operational experience in the IT sector. Today Strate provides one of the most robust IT infrastructures for CSDs in the world. A CA (SA), there’s no doubt that Monica’s ability with people remains her most powerful advantage. @Amatista42


Keynote: Following the trail of Women in Technology
Sometimes it seems that no matter how much society evolves, women are always left just that little bit behind. But rather than focus on gender, this talk will highlight some of the iconic women in tech and innovation history from Marie Curie to Marissa’s Mayer’s appointment this year as the 20th current female CEO of a fortune 500 company – and what we can learn from them all.

Michelle Atagana, Managing Editor of Memeburn, has a Masters Degree in New Media and Journalism, her thesis focuses on social media technologies in the SA journalistic space with some focus on the public sphere. She has been hanging around the Internet since she was 11 and even found a way to get not one, but two degrees out it. She blogs with moderate regularity and tweets with alarming consistency. @michatagana


Keynote: Skype interview: How Twitter can Change the World (and boost your career)
Using the TWEET model – a framework to excel on Twitter created by Claire, learn how this microblogging platform can not only help achieve your work goals but might even be able to change the world.

Debby Edelstein in conversation with Claire Diaz-Ortiz, Twitter

Claire Diaz-Ortiz is an author and speaker who leads social innovation at Twitter, Inc. Named one of the 100 Most Creative People in Business by Fast Company, she recently wrote “Twitter for Good: Change the World, One Tweet at a Time”. Claire holds an MBA from Oxford, where she was a Skoll Foundation Scholar for Social Entrepreneurship, a B.A. and an M.A. from Stanford. She is the co-founder of Hope Runs, a non-profit organization operating in AIDS orphanages in Kenya, and owns Interwebs Publishing. @claire


Panel Discussion: Mobile Magic: African lessons in Innovation
“Mobile is Africa’s great success story. The technology can genuinely empower women. It not only provides a mechanism for distributing information but also for giving women a voice and access to opportunities. Both of which women have been denied for far too long” Steve Vosloo, Mobile Learning, UNESCO. These are some of the stories behind the African spirit of innovation the world is watching.

Barbara Mallison is the founder of Obami, a social learning platform that was recognised as one of the most innovative technologies in the world in 2011. She was identified as one of the Mail & Guardian’s Top 200 Young People to Take to Lunch. She is a council member for the Fifth Conference – a global initiative that recognises disruptive ideas and innovations. She has contributed to the UNESCO Courier as one of 21 young people changing the world. @barbsmall


Vanessa Clark is the co-founder of Mobiflock, a mobile safety and security company offering a suite of services for businesses, individuals and parents. She’s a startup junkie, ran her own public relations agency, is ex-Clickatell and Band-X, and was a London-based telecoms journalist in the olden days before blogs, Facebook and Twitter. @vanclark


Lynette Hundermark. After graduating with a double honours degree in Computer Science and Psychology (specializing in Human Computing Interaction and publishing her thesis in an international journal of computing “Computers in Human Behaviour”), Lynette has worked as an analyst/ programmer in the Financial sector industry and is currently the Head of Product Strategy at Prezence Digital. @LynetteAnthony


Panel Discussion: How Maths and Science can help you reach for the Stars
According to the US Dept of Commerce, women earn 33% more in the Science, technology, engineering and math (stem) fields, on average, than those in other fields in the US (Financial Times). If this is so, how can we help our daughters make the right career decisions?

Cathryn Treasure, General Manager HIP2B2, which was founded by Mark Shuttleworth after his ‘First African in Space’ venture to promote the study of maths, science and technology-related subjects to develop entrepreneurial skills. HIP2B2 believes that a workforce skilled in maths, science and technology plus a ‘can do’ attitude is key to the economic prosperity of SA. @CathrynTreasure


Thandi O’Hagan, Snr PR & Marketing Manager of the Sci-Bono Discovery Centre; a joint initiative of the Gauteng Dept of Education and the private sector dedicated to improving the teaching and learning of mathematics, science and technology. She initiated and hosts a programme called Speak2aScientist aimed at providing an informal platform for the general public to engage with current and topical science research. @egoligal


Dr Margaret Mkhosi, GM – Special Projects at the Technology Innovation Agency (TIA). An initiative of the Dept of Science and Technology, TIA is mandated to support the state in stimulating and intensifying technological innovation in SA. Dr Mkhosi manages many projects and is also the President of Women in Nuclear – SA (WiNSA) promoting broad-based understanding of the fields of nuclear science technologies and their applications; as well as encourages young people, especially women, to follow careers in science & engineering. @MMkhosi


Panel Discussion: Why the new players will be Gamers
Video games have the ability to hone leadership skills and revolutionise education. This presentation will show you that video games develop skills you never dreamed of. (Beware this presentation could lead to addictive behaviour!)

Anne Shongwe, founder and executive director of Afroes Transformational Multi-Media & Consulting, works in the mobile media arena using games to teach entrepreneurial skills among Africa’s youth. Anne has an MA in International Development and was nominated as one of 15 global women entrepreneurs in the 2010 Cartier Women’s Initiative Awards. @agshongwe


Pippa Tshabalala holds a degree in Fine Arts and a Masters in Digital Animation from Wits, where she taught Animation for 3 years before moving to Don’t Look Down Convergence Agency in 2010. She presented SA’s only gaming television shows – The Verge and PlayR which aired on Vuzu, DStv between 2008 and 2012. She is currently the On-Air Producer for MTV Base and writes for a number of gaming and technology publications including NAG & Gamecca. @unexpectedpippa


Adam Edelstein is a Grade 11 pupil at Crawford College Sandton. A keen gamer, he claimed at a tender age that video games were improving his leadership skills. He made his debut on the speaking circuit at the Wired Women Conference last year and has subsequently addressed 300 teachers on what gaming can teach us about learning. He also spoke at LimmudSA 2012 and has been featured on ETV news and SABC3’s 3Talk. @adamedel


Panel Discussion: Strategic Social Media: How to market yourself and manage your career

Social media like blogs, facebook and twitter reflect the easy and natural way women form community and share information. But to really leverage their marketing power you need some expert advice. Some of the best in the business share their top tips

Melissa Attree is a marketing, social media and digitalPR consultant who is passionate about using new media tools to get consumers and brands talking. Melissa majored in Journalism & Media Studies and English at Rhodes and started her career as a copywriter. Since then, she has worked in various marketing/management positions. In 2007 Melissa started GetOn eMarketing, consulting to companies to bridge the offline/online link. In 2012 Melissa joined Cerebra. @melattree


Heidi Brauer is a passionate South African, wife, daughter, sister, mother and voracious reader. Having moved from a largely female environment as Deputy CEO of Markinor to her next role in a male dominated environment as marketing director of Kulula.com, Heidi is now “flying” solo. She is a Chartered Marketer and is on the board of the Marketing Association. @heidibeeee


Luisa Mazinter founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy in 1998, specialising in marketing and eBusiness strategy development. In 1999, they developed an industry portal www.theMarketingSite.com, a knowledge resource focused on marketing and communications. Luisa is Adjunct Faculty at GIBS and is a registered Assessor with the ETDP SETA. Luisa completed her MBA at GIBS in 2005. @lumaz


Panel Discussion: Women in tech changing lives

Melanie Minnaar previously MD of Halo, has worked at SBSA and Sun International in various marketing roles. Melanie is Founder of the Twitter Blanket Drive (#TBDZA & #TBDZW), a movement for good driven through social media, which extended to include Zimbabwe in 2012 in the 3rd year of the project (www.twitterblanketdrive.co.za). @MelanieMinnaar


Koketso Moeti, is the founder of Operation ROOIGROND. Using mobile technology, she has gained access to education and knowledge which she sees as the means to alleviate poverty, eradicate substance abuse, unplanned pregnancies and the spread of HIV/AIDS in her community. Koketso also serves as the Provincial Coordinator of the North-West branch of the SA NGO Coalition. @Kmoeti


Tracy Angus-Hammond owns and manages the research consultancy Angus Hammond Africa, is a full-time volunteer at Nkanyezi Stimulation Centre and a little obsessive about sharing news about our continent that helps people see Africa differently. Having worked, lived and/or travelled in 17 African countries, her experience is varied and extensive. Tracy and two team mates will soon be driving from Tsitsikamma to Tataouine (Tunisia) via all 4 sides of the continent. @TraceAdjoa


When and where

DATE: 13th – 14th September 2012
VENUE: Hyatt Regency Hotel, Rosebank, Johannesburg (a 2 minute walk from the Gautrain Rosebank Station)
TIME: 1:00pm for 1:30pm until 5:00pm (Day 1)
TIME: 8:00am for 8:30am until 4:30pm (Day 2)
COST: R4500 excl vat (speak to us about discounts for block bookings, NGO’s/NPO’s and small business owners)

BOOK NOW: Call Lizzy Mafalo on (011) 880-9749 or forward this email to Lizzy with your contact details.

Thank you to our sponsor for their support!





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One Response to The 2nd Annual Wired Women Conference: Leadership & Innovation in the Digital Economy

  1. […] Life Facebook page, Twitter profile or view the invitation and conference information on their website. Debby also welcomes requests for discounts on block-bookings,┬áNGO’s/NPO’s and small […]

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