Service

FRACTIONAL COO

A part-time COO for owner-run businesses

When your business has outgrown the way it's run and everything still lands on your desk, I come in a day or two a week to put structure, rhythm and accountability in place, so you can get back to growing the business. I work with businesses in Johannesburg, and remotely anywhere else.

Does this sound familiar?

Most owner-run businesses reach a point where the owner is doing two jobs: setting the direction and running the day to day. The second one slowly wears you down.

You can't take a week off without things stalling.

Your managers wait to be told what to do.

The same problems keep coming back.

Hires don't work out because the role was never properly thought through.

What I do

I work inside your business as part of the leadership team, not as an outside consultant who writes a report and leaves. Depending on what you need most, the work covers:

■
Structure

Clear roles, clear reporting lines, and everyone knowing what they're responsible for.

●
Rhythm

A regular cadence of leadership meetings, quarterly priorities and a few simple numbers that show how the business is doing.

☉
People

Getting more from your management team, dealing with underperformance, and planning hires properly. When you need a senior person, I can find them too.

◆
Execution

Turning your ideas into projects with owners and deadlines, and making sure they get finished.

How it works

1
A first conversation

We talk about where the business is and whether I'm the right fit. No cost, no obligation.

2
A short diagnostic

Over two to three weeks I spend time inside the business and talk to your managers. You get a clear plan of the three to five things that will make the biggest difference, for a fixed fee.

3
Ongoing support

If you want to carry on, I work with you an agreed number of days each month to put the plan in place and keep it on track.

I'm Dunne Edelstein, co-founder of QualityLife. You can read more about me on the Founders page.

Questions owners ask

How is this different from a consultant?

A consultant typically assesses the business and hands over recommendations. I stay and help make them happen, working with your team week by week and taking responsibility for the outcome.

Do you only work in Johannesburg?

No. I'm based in Johannesburg and work in person with businesses here, but much of the work can be done remotely, so location needn't be a barrier.

Let's talk about your business

If you recognise some of this, a conversation is the easiest place to start. Tell me a little about your business and what's frustrating you, and we'll take it from there.

Book a conversation

Owners get their time back when they give someone ownership of structure and rhythm.